If you are feeling overwhelmed by current clients or you are awash in SEO requests, it might be time to think about teaming up. A white label SEO reseller program may be the helping hand you need.
Although, before hiring one you need to know about some factors that can help you to find an ideal white label SEO partner.
A service that can grow with you
Scalabilities refer to the company’s ability to scale up and down. If you are running a growing digital agency, then you may need to scale up your services at a moment’s notice. A good reseller program should also be able to scale the services you need.
Communication and customer service
The next factor you must consider is how the reseller company interacts with you. think about, how often they communicate with you? you may also want to look at the tone of communications? Are they respectful and helpful? Do you feel like a partner when you interact with them or are you left frustrated and confused after every interaction?
Staffing
You will also want to think about who is employed by the SEO provider. There are many SEO companies out there who call themselves expert, but don’t have the right time or experience.
It may also be that they are using low-quality outsourced services, or they may have robots to do their work. Of course, this does not usually translate into the best experience for your clients.
References and reviews
Of course, any SEO firm will talk up its history. It’s best to do some research on your own. If they provide case studies, you may want to reach those former clients which they have provided. You might also ask for references and speak to them. Checking online reviews by former clients is also a good way.
What if anyone has received negative reviews? Take a look at how the company respond to the comment and resolve the issues.
Red flags to look out for
Since SEO is an evolving field with so many participants, it can be difficult to separate the best from the rest. Here are some red flags which you should check out:
The service provider does not have any physical office
Promises to provide instant results
The company guarantees certain results
They use black hat techniques
Their strategy is outdated
They can’t provide references
Any company promising instant results is not trustworthy. They may also be using the black hat SEO technique which will hurt you and your clients later on.
Now you are asking even more important question for yourself i.e. is teaming up with a white label SEO reseller program is a right move for your business?
For many business owners, this is yes. If you are a small digital marketing agency, you may need help meeting your client’s needs.
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